Claire Zhao


The Challenge

Known for their signature minimalist-style casual shoes, Allbirds recently launched apparel lines. Like their shoes, the new apparel is made from sustainably sourced materials that target an audience of environmentally conscious individuals with a casual classic style of dress. Allbirds was looking to drive awareness and consideration for this category of business.


The Solution

Created a 3-month social media strategy plan focusing on applying storytelling of Allbirds Apparel through new & current social channels, KOL/KOC collaborations and the brand’s online community.





Expected Results

20% social engagement growth in 3 months

5x sales growth of apparel line in 3 months


Scope of Work

01 Social Media Channels Audit
02 Social Media Marketing Strategy
03 Social Content Creation & Social Calendar
04 Copywriting

Using Format