Claire Zhao


The Challenge

To increase the Chase Freedom® Student credit card’s application rate through a content marketing campaign targeting college students running for the “Back to School” season.



The Solution

Created a customer-centric content marketing campaign based on the digital marketing funnel by generating evergreen website SEO content, email drip campaign, Google ads, UGC & paid social posts. 





Expected Results

20% growth in total number of Chase Freedom® Student card application crossing over 2-month campaign.


Scope of Work

01 Target Audience Analysis

02 Content Strategy Plan

03 2-month Content Calendar

04 Measurement Plan

Using Format