To increase the Chase Freedom® Student credit card’s application rate through a content marketing campaign targeting college students running for the “Back to School” season.
Created a customer-centric content marketing campaign based on the digital marketing funnel by generating evergreen website SEO content, email drip campaign, Google ads, UGC & paid social posts.
20% growth in total number of Chase Freedom® Student card application crossing over 2-month campaign.
Scope of Work
01 Target Audience Analysis
02 Content Strategy Plan
03 2-month Content Calendar
04 Measurement Plan